EVENT: Workshop - How To Use Search Marketing & Social Media to Get More Customers 

VENUE: Kirktown Garden Centre Meeting Room Kirktown Road Stonehaven

DATE: Thursday 26^th May 2011 

TIME: 9.30 for 10am to 3.30pm 

As Internet Marketing in general  applies to both Social Media & Search Marketing, learning about these subjects will provide the following benefits

• Generate leads that turn into sales or bookings
• Get traffic & visitors to your website or blog   
•  Build up your email mailing lists/direct mail lists to market to them in the future
• Spread brand awareness
•  Can target people locally, nationally or internationally    

Social Media Marketing

• As  well as generating new leads this is also a great way to stay in touch with existing customers & keep the relationship strong.  
• Fans & followers are in their own right a database  
•  Send discounts & coupons to reward your loyal  fans  
•  Give customer service  
• Create buzz & the ability for viral spread (like word of mouth but using technology) 
• Give news, information, educate about products, services or business or special offers.    

Search Marketing Includes Search Engine Optimisation & Pay Per Click 

•   Can get you on page one of Google (98% never click the 2nd page) 
• Target  prospect as they are "searching" for you 
• Can bid for as many keywords as you like
•  Local businesses can claim & manage their Google places page 

The workshop will be conducted by Joseph Bushnell who runs his own own Social Media Management & Internet Marketing Company SoapBox Social Media.   

They help you grow your followers on Social Media and connect well with your audience.  

They also help you achieve top rankings on Google's organic search results & run your pay per click campaigns, helping you to reduce your costs per click.  

During the workshop you will learn all about how to use Google, FaceBook, Twitter, Youtube -  exact strategies that you can use & copy to have success.

Teas & Coffee will be available from 9.30 - 10am.

The Workshop will be from 10am to 3.30pm with a break for lunch   

Teas &  Coffee and Shortbread will also be available in the afternoon.   

A Workshop like this would normally cost at least  £97.00 but Stonehaven Business Association are delighted to make this available for the following fully inclusive prices.   

Non-Members - £50  

Members            £30   

This is one of the benefits of being a member. 

Anyone interested in joining can join for the rest of this year for half the Annual Subscriptions which are;-   

Standard Plus Members - £50   

Standard                               £30 

Anyone interested in this Workshop who joins as a Standard Plus member at £25 for this year will immediately save £20 on the cost of this Course.   

See Benefits of Joining  

To Book your place email webmaster@stonehavenbusiness.co.uk  

or Telephone George McGillivray on 07702 104501